There are several days and seasons each year that can be extremely profitable for marketers. One of those moments is without a doubt mother’s day. There are over 85 million mothers in the United States and even if you managed to catch the attention of a very small portion of them, you could end up making a lot of money in the process. In this article we are going to be sharing some extremely important tips with you on how you can prepare yourself for the next mother’s day to create a highly converting campaign.
The first thing that you need to keep in mind is that there is a top 5 list of gifts that mothers like to get. It includes a dinner, flowers, jewelry, clothing and Spa treatment. Some of these gifs can be a lot easier to use for marketing purposes than others, but we are going to give you a proper briefing on the ones that will be the most useful for our needs.
We recommend that you learn what kind of subject line is more likely to work. If you mention an offer in the subject line, you will see a good increase on the open rates, but free shipping and free gifts if going to give you an even better result. Subject lines that provide a call to action like “give yourself a treat” are also very effective, but the most effective methods involve something for free or at the very least a substantial discount.
If you are in the restaurant business, you will have a very easy time creating a proper email campaign for mother’s day. You could be giving a 20% discount on anything that moms eat during that special day, or you could announce that all mothers get a free slice of pie. If you sell clothes, you could provide a similar kind of promotional email and when it comes to jewelry, you could be giving a nice discount that is only available for specific items that are more likely to be chosen for mother’s day gifts.
You should consider starting you campaign at least 8 to 10 days before mother’s day. The first batch of email should simply be used as a reminder that it will soon be time to get your mom a gift that will make her feel appreciated and loved. About 4 to 5 days before mother’s day, you need to approach the email campaign with a more aggressive call to action that will get people to purchase something soon. A good subject line could be “we got the perfect gift for your mom” or “Don’t forget your mom’s gift this year”.
You can even squeeze some extra sales after mother’s day. The best way to do this is to send a subject like “You forgot mother’s day but you can still make it up to her”. This is a great way to make the most out of those few days after the actual mother’s day date.
Marketing campaigns have to get very creative when any kind of special day is coming soon, but the truth is that with mother’s day, things can be easy if you know exactly how to tweak your email subject and how to sell products by creating a sense of urgency in your target audience. This audience could be the millions of young men and women who might forget that special day and his is a great way to make sure that they can have a proper solution to make it up to their mothers.
Just get creative with your marketing campaigns and use some of out tips to come up with a great ides to sell a lot of your products during this special day.
When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans.
The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible?
If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving new customers to the most profitable products. If you happen to be Basecamp, then it could mean getting people to log in so the product will sell itself.
You have to learn which action will get your users hooked, and build your welcome email around that.
If you send out emails asking for replies, you may notice that the response rate is lower than if you link your customers to a web form. More often than not, a web form will feel less like a start of a conversation and more like professional engagement, possibly even creating less fear from a subscriber or prospect.
For example, if you are a content marketing agency and you're looking to gain more appointments from your current email list, instead of requesting that your subscribers send in their content creation frustrations as a replied email, you could send out a short survey and offer to return anonymous results to all that participate. This survey could include more than enough details to send out a thank you call for them participating, and even set up an appointment to speak to them about their marketing needs.
Alternatively, a cleaning company may want to add in their phone number at the top-right of all its emails, while linking directly to a home assessment web form. This form could include areas of the house that the customer wants cleaned, if upholstery and carpet need cleaning as well as the best time to call to set up a time. Although, there are plenty of people out there that do not want to call, this is an additional way for customers to contact you and for those who are too busy, or who are in a certain environment where they wouldn't call a cleaning company.
Basically, people are more likely to fill out a web form or survey than reply to emails.