Everyone seems to be talking about the importance that video content seems to have in the modern world to be able to get the best results for branding. If you are looking for the best way to see more conversions and earnings with your business, you will find this to be the ideal content that is going to show you the many advantages of using video marketing for branding.

1-It gives you an opportunity to meet the needs of your clients.
2-It accomplishes the task of convincing people to buy your products and services.
3-It’s the best way to capture the attention of your potential customers as fast as possible.
4-New generations are more interested in video content and they are more likely to pay attention of a video is used to present a product to them.
5-Videos have the power to evoke emotions in ways that are difficult with writing and images.
6-Videos are a tool that can be shared easily and effortlessly in all kinds of social media platforms, websites and blogs. This increases the changes of viralizing that content.  

There is nothing quite as useful and powerful as video marketing. It has been proven that people are more likely to buy products and services once they have been exposed to any kind of video marketing campaign that features the products they are interested in buying.

Video are definitely an essential tool for any kind of marketing purpose online. You will find that this increases your chances of getting the results you need much faster than ever before. All you have to do is have a good understanding of the needs your target market has and you will be able to create the best video content possible.

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There is no question that the best thing to do this year is to be able to provide your audience with content that is both engaging and practical for them. The ears 2014 and 2015 gave way to a boom for video marketing strategies and this makes it very clear that we are now able to see a huge boost in the way that business ventures are implementing video to their campaigns in a very successful way.

The most relevant marketing campaigns in 2016 are going to have to include a substantial amount of video content if they want to be successful. It has become quite clear that the best way to provide information to the new generation of potential buyers is to use video footage and to make sure that it provides engaging and powerful content.

This should give you a good idea of the reasons why you need to consider video marketing to be the best and the most efficient way for you to market any kind of products or services. Video are without a doubt the most powerful and useful way for anyone to be reached and this increases the chances for that person to be turned into a customer.

The important thing to always keep in mind is that you need to learn to study your target audience and this is going to allow you to come up with the most engaging content you can possibly create. Don’t forget that most people would rather watch a video than read an article and this is especially true for mobile users.

216 is going to be a year in which video marketing will be solidified completely and it will become an essential part of any marketing strategy that wants to be as successful as possible.

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It’s no longer a secret that over 95% of the world population that used to dedicate over 5 hours of their day to watching TV, is now using most of that time to watch online videos with all kinds of entertainment and promotional content.

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If you are reading this articles, it’s very likely that you have come to realize the importance of global traffic enhancement through the use of video marketing. This is representing a huge number of marketing strategies online worldwide. The secret to the success of video marketing is the efficient and concise information that they provide to the audience.

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When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans.

The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible?

 

If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving new customers to the most profitable products. If you happen to be Basecamp, then it could mean getting people to log in so the product will sell itself.

You have to learn which action will get your users hooked, and build your welcome email around that.

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Wednesday, 29 April 2015 23:05

Why Web Forms?

If you send out emails asking for replies, you may notice that the response rate is lower than if you link your customers to a web form. More often than not, a web form will feel less like a start of a conversation and more like professional engagement, possibly even creating less fear from a subscriber or prospect.

 

For example, if you are a content marketing agency and you're looking to gain more appointments from your current email list, instead of requesting that your subscribers send in their content creation frustrations as a replied email, you could send out a short survey and offer to return anonymous results to all that participate. This survey could include more than enough details to send out a thank you call for them participating, and even set up an appointment to speak to them about their marketing needs.

Alternatively, a cleaning company may want to add in their phone number at the top-right of all its emails, while linking directly to a home assessment web form. This form could include areas of the house that the customer wants cleaned, if upholstery and carpet need cleaning as well as the best time to call to set up a time. Although, there are plenty of people out there that do not want to call, this is an additional way for customers to contact you and for those who are too busy, or who are in a certain environment where they wouldn't call a cleaning company.

Basically, people are more likely to fill out a web form or survey than reply to emails.

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When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans.

The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible?

 

If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving new customers to the most profitable products. If you happen to be Basecamp, then it could mean getting people to log in so the product will sell itself.

You have to learn which action will get your users hooked, and build your welcome email around that.

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Friday, 24 April 2015 23:25

Why Email Marketing is King

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending. According to eMarketer, this year U.S. companies are spending about $64 billion per year on TV, $34 billion on print ads, and $39 billion on Internet advertising. And how much are they are spending on email? For that, we have Forrester data: only about $1.5 billion.

Of course, compared to other media, email messages are dirt cheap to send. With TV you are spending on ad agencies, creative studios, and cable channels. With print ads, you are helping to keep newspapers and magazines alive. Direct mail costs more than $600 per thousand pieces. With email, there are almost no costs at all. But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today.

Certainly email beats the competition from a measurability standpoint. With TV you do not know who is watching your ads. Ditto with print. Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there. With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on, and what part of your message was working.

A properly structured email message provides this benefit to the marketer because it provides benefits to consumers. A TV, print, or direct mail ad is what it is. On email the ad is much more. Because of electronic links, those who open your emails can do their own research: they can explore and see any of the thousands of products that you sell. They can see the colors and sizes. They can, and they do, read ratings and reviews. They can put products in their shopping carts and buy them.

“Fine,” say the TV folks, “but shopping cart sales through emails are seldom more than 5% of total sales. Nothing to write home about.”

What these detractors seem to willfully ignore is that emails create impressions that lead to sales through other routes. Some of these routes can be tracked. The recipient can open it or delete it. If she opens it, she can click on it, perhaps buy something or print out a coupon and take it to a store. Finally, if she puts things in her cart but does not buy, you can send her an abandoned shopping cart email that usually yields 29% of lost sales.

But note that, in many cases, she also does things that are hard to track. She can get in her car and drive to a mall to buy the product. She can pick up her phone and order it. She may be prompted to do research on Google for better prices of similar products, or discuss the offer with her spouse or a friend, leading to a possible purchase later. These are all the behaviors that provide the rationale for TV or print advertising. My point is that emails prompt the same kinds of behaviors. Thus, there is an off-email multiplier. For every purchase in an email shopping cart, we can fairly assume that there are some number of other non-tracked profitable purchases that occur because of the arrival of the email — a number that quantifies all the non-tracked behaviors that email recipients engage in.

If you are going to make a case for investing more heavily in email marketing, you have to determine this off-email multiplier to account for all the sales your emails can be expected to generate. How can that be done? A retailer I’ve worked with which has 900 stores and is very active with email campaigns recently did a great study. It took a group of 105,000 customers in its loyalty club database, divided them into three groups of 35,000, and marketed to the three groups differently, as shown in the chart below (click to see a larger version). Thanks to the loyalty program, it was able to see all subsequent purchases by these customers.

 

Direct mail has a higher response rate than email. But note that direct mail costs about 100 times as much. Meanwhile, the data collected by the retailer allowed it to calculate its off-email multiplier (a simple matter of dividing the percentage of online sales by the percentage of in-store sales generated by email-only marketing). It is 3.76. In other words, for every email shopping cart sale, this retailer gets 3.76 other, typically non-tracked sales due to the email.

What might your off-email multiplier be? Zero is of course possible, but studies to date suggest that a number between two and three is typical.

Once you factor in your off-email multiplier, it’s a very safe bet that email will beat all your other marketing methods in terms of return on investment. As email marketing gains more respect, marketing intelligence will meet customer intelligence.

by Arthur Middleton Hughes
Harvard Business Review

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