There is no question that the best thing to do this year is to be able to provide your audience with content that is both engaging and practical for them. The ears 2014 and 2015 gave way to a boom for video marketing strategies and this makes it very clear that we are now able to see a huge boost in the way that business ventures are implementing video to their campaigns in a very successful way.

The most relevant marketing campaigns in 2016 are going to have to include a substantial amount of video content if they want to be successful. It has become quite clear that the best way to provide information to the new generation of potential buyers is to use video footage and to make sure that it provides engaging and powerful content.

This should give you a good idea of the reasons why you need to consider video marketing to be the best and the most efficient way for you to market any kind of products or services. Video are without a doubt the most powerful and useful way for anyone to be reached and this increases the chances for that person to be turned into a customer.

The important thing to always keep in mind is that you need to learn to study your target audience and this is going to allow you to come up with the most engaging content you can possibly create. Don’t forget that most people would rather watch a video than read an article and this is especially true for mobile users.

216 is going to be a year in which video marketing will be solidified completely and it will become an essential part of any marketing strategy that wants to be as successful as possible.

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When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans.

The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible?


If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving new customers to the most profitable products. If you happen to be Basecamp, then it could mean getting people to log in so the product will sell itself.

You have to learn which action will get your users hooked, and build your welcome email around that.

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Wednesday, 29 April 2015 23:05

Why Web Forms?

If you send out emails asking for replies, you may notice that the response rate is lower than if you link your customers to a web form. More often than not, a web form will feel less like a start of a conversation and more like professional engagement, possibly even creating less fear from a subscriber or prospect.


For example, if you are a content marketing agency and you're looking to gain more appointments from your current email list, instead of requesting that your subscribers send in their content creation frustrations as a replied email, you could send out a short survey and offer to return anonymous results to all that participate. This survey could include more than enough details to send out a thank you call for them participating, and even set up an appointment to speak to them about their marketing needs.

Alternatively, a cleaning company may want to add in their phone number at the top-right of all its emails, while linking directly to a home assessment web form. This form could include areas of the house that the customer wants cleaned, if upholstery and carpet need cleaning as well as the best time to call to set up a time. Although, there are plenty of people out there that do not want to call, this is an additional way for customers to contact you and for those who are too busy, or who are in a certain environment where they wouldn't call a cleaning company.

Basically, people are more likely to fill out a web form or survey than reply to emails.

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