There is no question that the best thing to do this year is to be able to provide your audience with content that is both engaging and practical for them. The ears 2014 and 2015 gave way to a boom for video marketing strategies and this makes it very clear that we are now able to see a huge boost in the way that business ventures are implementing video to their campaigns in a very successful way.
The most relevant marketing campaigns in 2016 are going to have to include a substantial amount of video content if they want to be successful. It has become quite clear that the best way to provide information to the new generation of potential buyers is to use video footage and to make sure that it provides engaging and powerful content.
This should give you a good idea of the reasons why you need to consider video marketing to be the best and the most efficient way for you to market any kind of products or services. Video are without a doubt the most powerful and useful way for anyone to be reached and this increases the chances for that person to be turned into a customer.
The important thing to always keep in mind is that you need to learn to study your target audience and this is going to allow you to come up with the most engaging content you can possibly create. Don’t forget that most people would rather watch a video than read an article and this is especially true for mobile users.
216 is going to be a year in which video marketing will be solidified completely and it will become an essential part of any marketing strategy that wants to be as successful as possible.
It’s no longer a secret that over 95% of the world population that used to dedicate over 5 hours of their day to watching TV, is now using most of that time to watch online videos with all kinds of entertainment and promotional content.
The first thing is not to call it an email blast. Email blast is almost like “spam” in the digital world. When you blast your emails, your customers may think of your email as something you just sent out without consideration. Blasting also intimates that you are just blasting out information without taking the time to understand what your audience needs.
Focus on building relationships. Craft a message that is relevant and offers something of value.
Get to know your readers. If you decide to market using emails, you need to take steps to understand who they are and what they are interested in. You want to solve their problems and issues.
Remember that your readers are not cookie cutter. Take the time to figure out how to deliver personalized messages to each category of your customers. Use segmentation.
Email with a purpose. If you are just running an email blast campaign, you forget one of the most important steps in an email marketing campaign. This is setting a goal of bringing new customers to your store, website, and creating awareness. Goals should tell you how to craft your message and what audience would be most interested in hearing your message.
Keep your email marketing campaign valuable. Consumers want more from the businesses they use. There are so many brands competing for attention, and in just about every place consumers visit. Do something different. The consumer will filter out messages that are not relevant to their needs.
Measure your results. If you just send out email blasts to your customers and readers, it is impossible to measure results. If you do not measure results, you won’t know how to improve on your campaigns. Start looking at email reports.
Email reports tell you how many people open your emails, click on your links, and share your content. Reports provide insight into the type of email information your audience likes.
Email marketing the right way is writing a “notes” than a blast. Marketing emails should be pleasant conversation starters among friends. Get permission to talk to a customer, offer interesting content, and receive feedback. Forget blasting, and use conversing.