If you are reading this articles, it’s very likely that you have come to realize the importance of global traffic enhancement through the use of video marketing. This is representing a huge number of marketing strategies online worldwide. The secret to the success of video marketing is the efficient and concise information that they provide to the audience.

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Thursday, 14 May 2015 00:37

Kill it with email receipts

Transactional emails are opened at up to eight times the rate of promotional email according to Experian. Considering that most transactional emails lack any marketing value, this is a massive opportunity.

Receipts are a great place to start. If you're sending someone a receipt, it means the customer has already made a purchase. You've overcome a number of challenges to complete a sale. The receipt is an opportunity to strengthen your relationship with the customer.

You can't sell directly in a receipt, but here are few ways to make them more valuable:

 

  1. Include a referral code
  2. Offer a discount on the next purchase
  3. Ask customers to follow you on Twitter, Facebook or your blog

 

Email marketing can drive real revenue for your business, but you've got to think bigger than blasts. Behavioral email is key to unlocking the hidden value in your customers and users.

 

Offer incentives

Let's face it, something for nothing is hardly reason to opt in to a newsletter. Provide incentive for opt-ins at the point of collection, whether by offering a unique discount or other clearly defined and tangible benefit; start the relationship off right and demonstrate your company's value from the very beginning.

 

Make sure your communications are to the point

Resist the temptation to pack everything under the sun into a single email. More than half of emails are read on a mobile device, so it's crucial that offers be succinct and to the point. Emails shouldn't overflow with primary, secondary, and tertiary calls to action. Know your audience, define an offer, and limit your desire to sell them everything!

 

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Tuesday, 12 May 2015 22:16

Top 5 Email Stats You Must Know Now

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now.

1. 72.4% of the US population uses email.

Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over 69% of the same audience. The saturation has earned email the top-ranking spot for online reach.

2. 57% of digital marketers agree that email marketing is very effective in acquiring new customers.

More than half of digital marketing experts stand behind email marketing as a solution for growing their business. That speaks volumes when the same cannot be said for offering free trials, hosting community events or paying for display advertising. Even fewer consumer insight professionals believe that social media campaigns or search advertising work as well.

3. 44% of B2B marketing executives say that less than one quarter of their emails are triggered.

This quick stat gives us insight into huge area of opportunity for most marketers. Triggered messages can be effectively implemented to drive sales and create unique, thoughtful touch points with your audience — ultimately cultivating a relationship that may have been missing.

4. Open rates on house lists average 19-20% while the open rates average about half that — 9-10% — on prospect lists.

Curating your own list is more valuable than ever. Not only do fresh opt-in lists maintain better deliverability, open rates and engagement — they also help to protect you from being blacklisted or flagged for sending unwanted mail. At a time where deliverability can be somewhat fickle, take advantage of these benefits and get started building an organic list.

5. Email leads other marketing channels with a media ROI of 21-23%.

Email marketing continues to return a higher ROI than most media — especially when monetization is involved. Sending email to drive engagement, traffic and conversions can be hugely effective, but you can also see a high ROI in sending email offers to drive immediate revenue from your email data. Partnering with a proven monetization solution like AdStation can make the process extremely simple — empowering you to make money from your email in as little as one hour.

Source: http://www.business2community.com/

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There are several days and seasons each year that can be extremely profitable for marketers. One of those moments is without a doubt mother’s day. There are over 85 million mothers in the United States and even if you managed to catch the attention of a very small portion of them, you could end up making a lot of money in the process. In this article we are going to be sharing some extremely important tips with you on how you can prepare yourself for the next mother’s day to create a highly converting campaign.

The first thing that you need to keep in mind is that there is a top 5 list of gifts that mothers like to get. It includes a dinner, flowers, jewelry, clothing and Spa treatment. Some of these gifs can be a lot easier to use for marketing purposes than others, but we are going to give you a proper briefing on the ones that will be the most useful for our needs.

We recommend that you learn what kind of subject line is more likely to work. If you mention an offer in the subject line, you will see a good increase on the open rates, but free shipping and free gifts if going to give you an even better result. Subject lines that provide a call to action like “give yourself a treat” are also very effective, but the most effective methods involve something for free or at the very least a substantial discount.

If you are in the restaurant business, you will have a very easy time creating a proper email campaign for mother’s day. You could be giving a 20% discount on anything that moms eat during that special day, or you could announce that all mothers get a free slice of pie. If you sell clothes, you could provide a similar kind of promotional email and when it comes to jewelry, you could be giving a nice discount that is only available for specific items that are more likely to be chosen for mother’s day gifts.

You should consider starting you campaign at least 8 to 10 days before mother’s day. The first batch of email should simply be used as a reminder that it will soon be time to get your mom a gift that will make her feel appreciated and loved. About 4 to 5 days before mother’s day, you need to approach the email campaign with a more aggressive call to action that will get people to purchase something soon. A good subject line could be “we got the perfect gift for your mom” or “Don’t forget your mom’s gift this year”.

You can even squeeze some extra sales after mother’s day. The best way to do this is to send a subject like “You forgot mother’s day but you can still make it up to her”. This is a great way to make the most out of those few days after the actual mother’s day date.

Marketing campaigns have to get very creative when any kind of special day is coming soon, but the truth is that with mother’s day, things can be easy if you know exactly how to tweak your email subject and how to sell products by creating a sense of urgency in your target audience. This audience could be the millions of young men and women who might forget that special day and his is a great way to make sure that they can have a proper solution to make it up to their mothers.

Just get creative with your marketing campaigns and use some of out tips to come up with a great ides to sell a lot of your products during this special day.

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Tuesday, 05 May 2015 23:52

Five Tips for a Successful Email Blast

The first thing is not to call it an email blast. Email blast is almost like “spam” in the digital world. When you blast your emails, your customers may think of your email as something you just sent out without consideration. Blasting also intimates that you are just blasting out information without taking the time to understand what your audience needs.

Focus on building relationships. Craft a message that is relevant and offers something of value.

Get to know your readers. If you decide to market using emails, you need to take steps to understand who they are and what they are interested in. You want to solve their problems and issues.

Remember that your readers are not cookie cutter. Take the time to figure out how to deliver personalized messages to each category of your customers. Use segmentation.

Email with a purpose. If you are just running an email blast campaign, you forget one of the most important steps in an email marketing campaign. This is setting a goal of bringing new customers to your store, website, and creating awareness. Goals should tell you how to craft your message and what audience would be most interested in hearing your message.

Keep your email marketing campaign valuable. Consumers want more from the businesses they use. There are so many brands competing for attention, and in just about every place consumers visit. Do something different. The consumer will filter out messages that are not relevant to their needs.

Measure your results. If you just send out email blasts to your customers and readers, it is impossible to measure results. If you do not measure results, you won’t know how to improve on your campaigns. Start looking at email reports.

Email reports tell you how many people open your emails, click on your links, and share your content. Reports provide insight into the type of email information your audience likes. 

Email marketing the right way is writing a “notes” than a blast. Marketing emails should be pleasant conversation starters among friends. Get permission to talk to a customer, offer interesting content, and receive feedback. Forget blasting, and use conversing.

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When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans.

The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible?

 

If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving new customers to the most profitable products. If you happen to be Basecamp, then it could mean getting people to log in so the product will sell itself.

You have to learn which action will get your users hooked, and build your welcome email around that.

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Friday, 24 April 2015 23:25

Why Email Marketing is King

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending. According to eMarketer, this year U.S. companies are spending about $64 billion per year on TV, $34 billion on print ads, and $39 billion on Internet advertising. And how much are they are spending on email? For that, we have Forrester data: only about $1.5 billion.

Of course, compared to other media, email messages are dirt cheap to send. With TV you are spending on ad agencies, creative studios, and cable channels. With print ads, you are helping to keep newspapers and magazines alive. Direct mail costs more than $600 per thousand pieces. With email, there are almost no costs at all. But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today.

Certainly email beats the competition from a measurability standpoint. With TV you do not know who is watching your ads. Ditto with print. Even with direct mail, you cannot be sure that your mail has been delivered, or that anyone reads it when it gets there. With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on, and what part of your message was working.

A properly structured email message provides this benefit to the marketer because it provides benefits to consumers. A TV, print, or direct mail ad is what it is. On email the ad is much more. Because of electronic links, those who open your emails can do their own research: they can explore and see any of the thousands of products that you sell. They can see the colors and sizes. They can, and they do, read ratings and reviews. They can put products in their shopping carts and buy them.

“Fine,” say the TV folks, “but shopping cart sales through emails are seldom more than 5% of total sales. Nothing to write home about.”

What these detractors seem to willfully ignore is that emails create impressions that lead to sales through other routes. Some of these routes can be tracked. The recipient can open it or delete it. If she opens it, she can click on it, perhaps buy something or print out a coupon and take it to a store. Finally, if she puts things in her cart but does not buy, you can send her an abandoned shopping cart email that usually yields 29% of lost sales.

But note that, in many cases, she also does things that are hard to track. She can get in her car and drive to a mall to buy the product. She can pick up her phone and order it. She may be prompted to do research on Google for better prices of similar products, or discuss the offer with her spouse or a friend, leading to a possible purchase later. These are all the behaviors that provide the rationale for TV or print advertising. My point is that emails prompt the same kinds of behaviors. Thus, there is an off-email multiplier. For every purchase in an email shopping cart, we can fairly assume that there are some number of other non-tracked profitable purchases that occur because of the arrival of the email — a number that quantifies all the non-tracked behaviors that email recipients engage in.

If you are going to make a case for investing more heavily in email marketing, you have to determine this off-email multiplier to account for all the sales your emails can be expected to generate. How can that be done? A retailer I’ve worked with which has 900 stores and is very active with email campaigns recently did a great study. It took a group of 105,000 customers in its loyalty club database, divided them into three groups of 35,000, and marketed to the three groups differently, as shown in the chart below (click to see a larger version). Thanks to the loyalty program, it was able to see all subsequent purchases by these customers.

 

Direct mail has a higher response rate than email. But note that direct mail costs about 100 times as much. Meanwhile, the data collected by the retailer allowed it to calculate its off-email multiplier (a simple matter of dividing the percentage of online sales by the percentage of in-store sales generated by email-only marketing). It is 3.76. In other words, for every email shopping cart sale, this retailer gets 3.76 other, typically non-tracked sales due to the email.

What might your off-email multiplier be? Zero is of course possible, but studies to date suggest that a number between two and three is typical.

Once you factor in your off-email multiplier, it’s a very safe bet that email will beat all your other marketing methods in terms of return on investment. As email marketing gains more respect, marketing intelligence will meet customer intelligence.

by Arthur Middleton Hughes
Harvard Business Review

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