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What advantages does a brand have for using video marketing tactics?

Everyone seems to be talking about the importance that video content seems to have in the modern world to be able to get the best results for branding. If you are looking for the best way to see more conversions and earnings with your business, you will find this to be the ideal content that is going to show you the many advantages of using video marketing for branding. 1-It gives you an opportunity to meet the needs of your clients. 2-It accomplishes the task of convincing people to buy your products and services. 3-It’s the best way to capture the attention of your potential customers as fast as possible. 4-New generations are more interested in video content and they are more likely to pay attention of a video is…

Video marketing campaigns will be quite popular in 2016, but why?

There is no question that the best thing to do this year is to be able to provide your audience with content that is both engaging and practical for them. The ears 2014 and 2015 gave way to a boom for video marketing strategies and this makes it very clear that we are now able to see a huge boost in the way that business ventures are implementing video to their campaigns in a very successful way. The most relevant marketing campaigns in 2016 are going to have to include a substantial amount of video content if they want to be successful. It has become quite clear that the best way to provide information to the new generation of potential buyers is to use video footage and to make sure…

How does video influence the human mind?

The human mind works in a very extraordinary and mysterious way. There are many aspects of the way our mind works that we still do not understand, but we have learned to identify certain things that seem to capture our attention more than others. Statistics show a large number of people would rather see a video than read an article. This is usually due to the fact that a video is more likely to contain spoke content and graphics

Did you know that online content is seen as often as Television?

It’s no longer a secret that over 95% of the world population that used to dedicate over 5 hours of their day to watching TV, is now using most of that time to watch online videos with all kinds of entertainment and promotional content.

5 reasons to bet on the efficiency of video marketing campaigns

If you are reading this articles, it’s very likely that you have come to realize the importance of global traffic enhancement through the use of video marketing. This is representing a huge number of marketing strategies online worldwide. The secret to the success of video marketing is the efficient and concise information that they provide to the audience.

Kill it with email receipts

Transactional emails are opened at up to eight times the rate of promotional email according to Experian. Considering that most transactional emails lack any marketing value, this is a massive opportunity. Receipts are a great place to start. If you're sending someone a receipt, it means the customer has already made a purchase. You've overcome a number of challenges to complete a sale. The receipt is an opportunity to strengthen your relationship with the customer. You can't sell directly in a receipt, but here are few ways to make them more valuable:   Include a referral code Offer a discount on the next purchase Ask customers to follow you on Twitter, Facebook or your blog   Email marketing can drive real revenue for your business, but you've got to think…

Top 5 Email Stats You Must Know Now

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. 1. 72.4% of the US population uses email. Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over 69% of the same audience. The saturation has earned email the top-ranking spot for online reach. 2. 57% of digital marketers agree that email marketing is very effective in acquiring new customers. More than half of digital marketing experts stand behind email marketing as a solution for growing their business. That speaks volumes when the same cannot be said for offering free…

Tips for Mother’s Day Email Campaign

There are several days and seasons each year that can be extremely profitable for marketers. One of those moments is without a doubt mother’s day. There are over 85 million mothers in the United States and even if you managed to catch the attention of a very small portion of them, you could end up making a lot of money in the process. In this article we are going to be sharing some extremely important tips with you on how you can prepare yourself for the next mother’s day to create a highly converting campaign. The first thing that you need to keep in mind is that there is a top 5 list of gifts that mothers like to get. It includes a dinner, flowers, jewelry, clothing and Spa treatment.…

Five Tips for a Successful Email Blast

The first thing is not to call it an email blast. Email blast is almost like “spam” in the digital world. When you blast your emails, your customers may think of your email as something you just sent out without consideration. Blasting also intimates that you are just blasting out information without taking the time to understand what your audience needs. Focus on building relationships. Craft a message that is relevant and offers something of value. Get to know your readers. If you decide to market using emails, you need to take steps to understand who they are and what they are interested in. You want to solve their problems and issues. Remember that your readers are not cookie cutter. Take the time to figure out how to deliver personalized…

Be able to send the best welcome email in the world

When it comes to creating and sending a promotional email, you could in fact create the best welcoming email ever. Having a welcome email is a very critical part of the on-boarding process for all businesses. When you are able to have an amazing welcome email, it may impact the activation rate, help to turn new customers in to life long partners, subscribers into daily readers, and free trail users into fans. The true goal of any welcome email is to simply guide the user to the next step. Ask yourself how can you show the actual value of your service/information/product as quick as possible?   If you are a twitter user, than this could mean encouraging users to complete their profile. If you are Amazon, it could mean driving…
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